Portfolio and content system for an interior design studio in Monterrey. Sanity-backed CMS, a motion system built on scroll and mount primitives, and an analytics dashboard that folds site, Instagram and ads data into one weekly read.

Brand, voice and site for a letterpress and specialty sticker shop. Built from a business model canvas outward — positioning first, then the communication strategy, then the storefront.

A local-first race discovery app for Mexico. Bundled seed data for nearly two hundred verified races across twelve metros, refreshed on open, with a saved list and calendar handoff that both work offline.

Self-serve platform for building and sending event invitations over WhatsApp and SMS. Per-guest tokens mean no login, no password, and an RSVP that takes one tap.

PLACEHOLDER — replace with the work you want to lead with. Design leadership across enterprise engagements: team systems, role clarity, and the decision frameworks that let a group ship consistently.

PLACEHOLDER — replace with the real case study. Closing gaps in a mature design system through small, focused interventions rather than a rebuild.